Over the two decades period the importance of Search Engine Optimization or SEO has grown leaps and bounds owing to increased Internet usage fueled by the availability of affordable smart phones and falling mobile data charges. The people are using the Internet to meet their various needs, including education, banking, shopping, payments and more. Interestingly, the Covid-19 pandemic has also boosted the prominence and popularity of SEO in the last 2 years.
Now, customers have shifted to online activities and increasingly searching for local businesses to meet their needs. Additionally, businesses need to have a strong SEO strategy in place to stay relevant and drive growth in such a scenario. It enables them to stand out and outdo competitors in search results, thereby generating higher leads and conversions.
Advent of new tools in SEO services
With the advent of technology, SEO has found its way into voice search as well. In fact, almost 75% of voice search results rank in the top 3 for that query, as reported by Backlinko. Businesses need to track the latest trends, new algorithm and changing search engines guidelines to create the desired business impact. If you’re planning to outdo the competition, you must understand different types of SEOs and choose the one that will work the best for you. Let’s have a look:
On-Page SEO as the name suggests, focuses on optimizing individual web pages for search engines. This is done by optimizing the elements of the page to ensure higher search rankings. Web content, title tags, meta descriptions, images, keywords, website speed, etc. amongst others become important for any search engine optimization services.
Hiring the right SEO Company in Toronto
Since, SEO experts from a digital marketing company, as a part of their SEO planning and management, make sure that the keywords used on the page are the ones that a large number of users are using to search for the type of content you are offering. They must also carry off page activities which are outside of your webpage require a lot of focus, too, and it comes under off-page SEO. Link building, social sharing and guest posting are the three most essential elements of Off-Page SEO.
For instance, link building is one of the most widely used and highly effective off-page optimization strategies – more the number of your website link means more the number of backlinks. Social sharing, on the other hand, improves your online presence and spreads brand awareness. When you post your blogs on other websites, you naturally increase your backlinks.
Get the best SEO company in Toronto from Variance Marketing.
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